Celebrating Diversity and Belonging: US2U Consulting’s Continued Support for Norwich Pride

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Published: Wednesday, 29 July 2026 18:49

US2U Consulting is delighted to share that our Director and CEO, Rachel Blackburn MBE (pictured below), attended Norwich Pride 2026, continuing her support for the LGBTQ+ community while representing Norfolk in her role as a Norfolk Ambassador.

Having attended Norwich Pride in 2025 and describing it as “an energising and inspiring experience,” Rachel returned this year to celebrate the progress that has been made towards creating a more inclusive city and county, while recognising the importance of continuing conversations around diversity and belonging.

Living Our Vaues

As both a business leader and Norfolk Ambassador, Rachel is passionate about celebrating the people and communities that make Norfolk a welcoming place to live, work, study and invest. For US2U Consulting, this aligns closely with one of the organisation’s core values: Encouraging Diversity.

Reflecting on why she attended Norwich Pride 2026, Rachel said: “Primarily as a Norfolk Ambassador as well as CEO of US2U Consulting, it is important that we are seen to celebrate the fact that the city and county are striving to be an all-inclusive place to live, work, study and invest. Clearly, like most places, we’re not saying it’s perfect - there is still more work to do - but it is about recognising and acknowledging how far things have come.”

Rachel believes that values must be demonstrated through action, rather than simply appearing as statements on a website. “If we have ‘Encouraging Diversity’ as one of our values, we shouldn’t just have it as something to put on the website as marketing material. Anything that we have as a value, we need to genuinely demonstrate.”

This commitment to inclusion has been part of US2U Consulting since its formation in 2006, influencing the way the business works with clients, supports organisations and builds relationships with a diverse range of people and communities.

Celebrating Progess

For Rachel, one of the most memorable moments from Norwich Pride 2026 came as the parade began outside City Hall:

“The most emotional part of the day for me was when the parade started outside City Hall with a few speeches. The Town Crier made a speech all about bringing the city together, and when you have thousands of people dressed in colourful clohes, feeling like it is a party atmosphere and coming together with inclusivity, it felt like we had really made some progress.”

Rachel described Pride as a celebration of how far society has come, while acknowledging the importance of continuing to move forward. She also noted that this year’s event appeared to place greater emphasis on transgender individuals, highlighting the ongoing importance of ensuring all communities feel represented and supported.

Why Inclusion Matters

At US2U Consulting, inclusion is central to the work the organisation delivers with clients. Sophie McKrell, an US2U 2026 summer intern and current BSc Psychology student at the University of Bath, agrees that creating inclusive workplaces is not only important for individuals, but also contributes to stronger organisations:

“We want to make sure that everyone feels comfortable, has psychological safety and feels like they can be the best version of themselves every day. We also know that research shows that the more inclusive and diverse a workplace is, the more it can lead to economic gain through greater productivity, creativity, teamwork and sharing of different skills and perspectives.”

Looking ahead, US2U Consulting will continue to support initiatives that promote inclusion, including Norwich Pride, Change the Race Ratio and the Disability Confident Employer Scheme, in line with our commitment to diversity, equality and inclusion - recognising that when people feel valued and included, individuals, organisations and communities can thrive. 

If you would like to strengthen diversity, equity and inclusion within your organisation, or develop a more inclusive workplace culture where people can thrive, US2U Consulting can help.

Please contact Rachel Blackburn at This email address is being protected from spambots. You need JavaScript enabled to view it. to find out more about our leadership, inclusion and organisational development services.

Rachel Blackburn MBE Shares International Growth Insights at Cambridge Forum

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Published: Tuesday, 14 July 2026 16:30

Rachel Blackburn MBE, Founder and CEO of US2U Consulting, was honoured to speak at the Global Power Women Forum Cambridge 2026, held at Wolfson College, University of Cambridge between 8-9 June 2026.

The international forum brought together leaders from across business, government and academia to explore how women's leadership can drive economic growth, inclusive leadership and sustainable development around the world. 

Rachel delivered a keynote session on "Building for Global Markets: Export Readiness, International Partnership Development, and Long-Term Commercial Sustainability." Drawing on nearly two decades of experience leading an international consultancy, she shared practical insights into the difference between enterprise readiness and export readiness, highlighting the key factors that enable organisations to build successful international partnerships and achieve sustainable growth.

Following the event, the Centre for Economic & Leadership Development (CELD), organisers of the Forum, thanked Rachel for her contribution as both a speaker and award recipient, recognising the impact of her expertise and leadership in enriching discussions throughout the event.

Rachel said:

"It was a privilege to be invited to speak at the Global Power Women Forum at the University of Cambridge alongside so many inspiring international leaders. Sharing practical experience of developing international partnerships and supporting organisations to grow into global markets is something I am passionate about. It was encouraging to see such a strong focus on collaboration, sustainable growth and empowering future leaders."

The Forum has also opened discussions about future collaboration with the Global Power Women Network, creating exciting opportunities to continue supporting international leadership, business growth and knowledge sharing.

If your organisation is looking to expand into international markets, develop strategic partnerships, or build the leadership capability needed for sustainable long-term growth, US2U Consulting can help. Contact Rachel Blackburn at This email address is being protected from spambots. You need JavaScript enabled to view it. to discuss how our international expertise can support your organisation's ambitions.

Hit for Six! US2U Consulting Celebrates Sixth Year Supporting Horsford Cricket Club

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Published: Tuesday, 14 July 2026 16:12

US2U Consulting is delighted to continue its long-standing partnership with Horsford Cricket Club by sponsoring the club for a sixth consecutive year.

Supporting the local community is a key pillar of our Sustainability Strategy, and we are proud to continue backing one of Norfolk's leading cricket clubs as they provide opportunities for people of all ages to participate in and enjoy the game. This ongoing partnership reflects our commitment to making a positive difference within the communities where we live and work.

This year's sponsorship also forms part of our 20 Things for the Community initiative, celebrating the 20th anniversary of US2U Consulting throughout 2026. Across the year, we are delivering a range of activities that give back to the local community while supporting our Sustainability Strategy.

Rachel Blackburn MBE, Founder and CEO of US2U Consulting, said:

"We are delighted to continue our partnership with Horsford Cricket Club for a sixth year. Supporting local organisations that bring people together and encourage participation, teamwork and wellbeing is an important part of our Sustainability Strategy. As we celebrate our 20th anniversary, we're particularly pleased that this sponsorship is one of the 20 community initiatives we are delivering during 2026."

To find out more about our Sustainability Strategy and how we are committed to making a positive difference for our clients, communities and the environment, please visit our Sustainability Policy page.

Rachel Blackburn MBE Inspires Norwich Business Women with Keynote on Resilience, Self-Belief and Navigating Change at Carrow Road

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Published: Wednesday, 08 July 2026 12:55

Rachel Blackburn MBE, Founder and CEO of US2U Consulting, recently delivered the keynote presentation at the Norwich Business Women Network (NBWN) event, held at Carrow Road, the prestigious home of Norwich City Football Club, on Wednesday 10 June.

Speaking to a full audience of around 80 delegates overlooking the famous football pitch, Rachel shared her personal journey of growing up in Norfolk, building a successful career, and establishing an international management consultancy. Her presentation explored the themes of resilience, self-belief and navigating change, demonstrating how these qualities have shaped both her personal and professional success.

The keynote was inspired by Rachel's recent feature in Norfolk Directors magazine and encouraged attendees to reflect on how they can build confidence, embrace opportunities and achieve their own ambitions.

During the session, Rachel highlighted six key lessons that have guided her journey:

• Play to your strengths

• Have clear goals

• Do not let others define your potential

• Keep learning and evolving

• Relationships and reputation matter

• Success is built over time, not overnight

Rachel said: "I was so pleased to be asked to speak at this event and take the opportunity to inspire and encourage people from my own experiences. The feedback online and in person has been amazing."

As part of the presentation, Rachel also highlighted US2U Consulting's 30 Tips for Developing Resilience podcast episode, which provides practical advice for individuals looking to strengthen their resilience in both their personal and professional lives.

If you would like a copy of Rachel's presentation slides, or would like to explore how US2U Consulting could deliver a resilience, leadership or personal development session for your management team or wider workforce, please contact Rachel Blackburn at This email address is being protected from spambots. You need JavaScript enabled to view it. for an exploratory conversation.

Supporting Mental Health in Our Community at Blake Summer Prom in Norfolk

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Published: Tuesday, 07 July 2026 20:13

As part of our 20 things for the community to celebrate our 20th anniversary in 2026, US2U Consulting was pleased to attend the Blake Summer Prom Concert at Bracon Hall, Bracon Ash, Norfolk on Saturday 13th June.

This was an open-air classical concert run as a charity event to raise money for mental health and suicide prevention in Norfolk and is supported by the Norfolk Community Foundation. It was lovely to be able to enjoy a picnic in a unique location, meet up with some familiar and new faces whilst raising money for a good cause which links to our company value of Encouraging Diversity and Inclusion.

If you would like to develop your management team’s understanding of how to create and maintain a productive, diverse and inclusive work place then please get in touch at This email address is being protected from spambots. You need JavaScript enabled to view it. We have been enabling our clients to do this including tackling sensitive issues around mental health for many years.

Leadership and Growth at South Norfolk and Broadland Council Business Breakfast

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Published: Wednesday, 01 July 2026 20:07

Rachel Blackburn, Founder and CEO of US2U Consulting engaged with around 100 SME business people as the key note speaker at the South Norfolk and Broadland Council’s business breakfast at Barnham Broom Countryside Hotel, Spa and Golf Club in Norfolk. The subject of the day was to enable business people to refresh their current goals and explore how they may use their time differently/better to achieve their personal and professional goals.

Jane Bagley, Economic Development Officer, South Norfolk and Broadland Council (pictured third in from the left), said “There has been such a buzz after the breakfast. You were absolutely brilliant. Can’t thank you enough.”

Rachel said “It has been great to be invited to present some theories and lived experiences to local business people as part of our 20 things to support the community to celebrate our 20th anniversary of US2U Consulting in 2026. I am particularly pleased to receive direct feedback from a number of participants saying how useful they found the session to refocus, share key points during peer mentoring and reflect on some real insights into time planning and practical tools to get stuff done!”

“A huge thank you to our inspiring keynote speaker, Rachel Blackburn MBE, CEO of US2U Consulting for sharing her practical, no-nonsense insights on leadership, growth and building resilience in a fast-changing world” – South Norfolk and Broadland Council

To find out how US2U Consulting can help you achieve your personal or organisational goals, contact This email address is being protected from spambots. You need JavaScript enabled to view it. or explore Our Services to find out more.

US2U Consulting pleased to be a sponsor at a Norfolk beer festival

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Published: Tuesday, 30 June 2026 19:34

As part of our 20 things to celebrate 20 years of US2U Consulting we’re pleased to have been a sponsor for local 2026 beer festival at Heathlands Social Club in Norfolk. It was a great opportunity to bring the community together and we note that our sponsored beer, Lazy Summer, a session IPA by Grain Brewery, was the first to sell out!

Miller Japan develops international trade relationships with Boniface Engineering

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Published: Thursday, 25 June 2026 10:23

Following US2U Consulting facilitating discussions with our client, Thetford-based Boniface Engineering in the UK, along with Miller Japan and the UK Department for Business and Trade, both based in Tokyo, it was great to meet up with a Japanese delegation from the tow truck recovery industry at the Boniface Engineering site. The delegation was led by Naoya Hozumi from Miller Japan Co Ltd and included a dealers and end users. Brandon Glass from Miller Industries in Chattanooga in the US was also present.

Following their detailed factory tour Naoya said “It’s my first time to visit Boniface Engineering in the UK. There are lots of interesting parts and processes. It has been very good for the dealers and the end users to see the facility. We look forward to doing more business together in the future”.

US2U Consulting CEO, Rachel Blackburn MBE, pictured with the delegation and with Naoya said “Having been a UK Government Export Champion since 2020, I was hoping to have met up with Naoya in Tokyo back in October last year but he was travelling out of town. Therefore it was good to meet him in the UK and see the enthusiasm for the British engineering. The next stage is to see how the products can be adapted for the Japanese market.”

US2U Consulting supports RNAA Glitter Ball charity fundraising event

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Published: Thursday, 14 May 2026 14:23

US2U Consulting was proud to support the recent RNAA Glitter Ball, hosted by the Royal Norfolk Agricultural Association at the Royal Norfolk Showground and Events Centre on Friday 1 May.

The event brought together over 500 guests from the business and local community, raising £25,000 in support of the Norfolk Community Foundation’s Nourishing Norfolk project and the RNAA’s ongoing education mission.

US2U Consulting contributed to the evening by donating a signed, framed and hand-embellished print by US2U team member and artist Kerwin Blackburn as part of the charity auction - which was one of the initiatives that US2U Consulting is marking its 20th anniversary with in 2026.

The vibrant orange artwork was displayed prominently within the event space before being successfully auctioned in support of the fundraising effort. The evening also featured entertainment, hospitality and fundraising activities aimed at supporting important community and educational initiatives across Norfolk.

As part of its wider commitment to supporting local communities and charitable causes, US2U Consulting was pleased to contribute to such a successful and well-supported event.

To find out more about how US2U Consulting supports community and sustainability initiatives, visit our Sustainability Policy. Contact This email address is being protected from spambots. You need JavaScript enabled to view it. to find out how US2U Consulting can make a positive difference to your organisation.

Rachel Blackburn delivers Department for Business and Trade webinar on leadership and business growth

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Published: Friday, 24 April 2026 16:54

US2U Consulting Founder Rachel Blackburn MBE recently delivered a national webinar for the UK Department for Business and Trade, sharing practical insights on coaching and developing people to support business growth.

The session, focusing on ‘coaching and developing your people for business growth’ and hosted through the UK Government's Business Academy, brought together business leaders and professionals from across the UK to explore how investing in people and leadership capability can drive stronger performance and long-term success. As a recognised Export Champion since 2020, US2U Consulting continues to play an active role in supporting UK businesses to grow internationally and build sustainable, high-performing organisations.

During the webinar, Rachel focused on the strategic importance of developing people within
organisations, highlighting how effective coaching and leadership development can improve engagement, strengthen teams and enable businesses to scale more successfully. The session combined practical frameworks with real-world insights, equipping attendees with approaches they can apply directly within their own organisations.

This webinar forms part of US2U Consulting’s 20th anniversary programme of activities in 2026, celebrating two decades of supporting organisations to grow, adapt and succeed both in the UK and internationally.

To find out more about how US2U Consulting can make a positive difference to your organisation, visit Our Services or contact This email address is being protected from spambots. You need JavaScript enabled to view it..